Free tool
Find the search terms burning your budget
Upload a search terms export from Google Ads and tell us your website. We read your site, judge every query against what you actually sell, and hand back a negative keyword list you can paste straight into Google Ads.
- Up to 250 search terms per run, free
- No account, no credit card, no Google Ads access
- Every flagged term comes with a one-line reason
- Negatives grouped and deduped, ready to paste
- We never store your file
Run your free check
Two fields and a CSV. We analyse up to 250 search terms per run.
We read your public pages to learn what you sell.
Drop your CSV here
CSV files only, up to 10 MB
One run covers 250 search terms. To clean a whole account and keep it clean every week, start a free trial.
We never store your file, and the analysis is deleted within 48 hours.
53,287
search terms analyzed
11,107
junk terms found
444 hrs
of manual review saved
32
Google Ads accounts
How it works
Three steps, about two minutes
Export your search terms
In Google Ads open Insights and reports, then Search terms. Download the report as a CSV. We show you exactly where to click.
Drop it in with your website
The file is read in your browser. We read your site to learn what you sell, who you sell to, and which queries were never meant for you.
Get your negatives
Every query is judged in your business context, not by volume. You get the junk list with reasons and a consolidated set of negative keywords.
Questions about the tool
Is it really free?+
Yes. No account, no card. There is a daily limit on how many audits we run because each one costs us real money in AI processing, so if you hit a busy day, come back tomorrow.
Do you store my search terms?+
We do not store the file you upload. It is read in your browser and only the parsed rows are sent to us so we can run the analysis. The analysis itself is deleted within 48 hours, so download your list before you close the tab.
Why do you need my website?+
Because a search term is only junk relative to what you sell. Without your site we would be guessing. We read your public pages the way a visitor would, nothing more.
How is this different from the paid product?+
This is a one-time snapshot of one export. The product connects to your Google Ads account, syncs new search terms every week, pushes negatives back into Ads as shared sets, and keeps the history. Junk accumulates constantly, so a single cleanup ages fast.
How many search terms can I upload?+
Up to 250 per run. If your export is bigger we take the 250 with the highest spend, which is where the waste is.
Can I trust the negatives blindly?+
Review them before applying. The list is grouped by intent and each entry shows the terms it covers, so a scan takes a minute. Anything the model was unsure about is separated out for you to judge.