NegativeShield
AI-powered search term analysis

Clean campaigns. Less waste.

AI finds the irrelevant search terms eating your Google Ads budget and helps you block them in one click — based on what your business actually sells.

95%

classification accuracy

1 click

from analysis to applied

$0

wasted after cleanup

Why teams switch to NegativeShield

Built for marketers who are tired of weekly negative-keyword spreadsheets.

Stop paying for traffic that doesn't convert

Most accounts waste 20–40% of search budget on irrelevant queries. We surface them in minutes, not a Friday afternoon of CSV digging.

AI that actually knows your business

Classifications use your business description, brand list, website context, and target CPA/ROAS — not generic keyword rules.

One-click to Google Ads

Approved negatives sync directly to your campaigns via the official Google Ads API. No CSV exports, no manual copy-paste.

How it works

1

Connect Google Ads

Sign in with the Google account that has access to your ad campaigns. We support direct accounts and MCC hierarchies.

2

AI classifies every search term

Each query is labelled relevant, irrelevant, or questionable — with a short reason you can read in seconds.

3

Apply in one click

Approve a list and the negatives are added straight to your Google Ads account via the API.

Built for serious ad accounts

  • Works with MCC and direct Google Ads accounts
  • Official Google Ads API — no scraping, no workarounds
  • Your data never trains a public model
  • GDPR-aware data handling

Simple, usage-based pricing

Pay for what you actually classify. No seats, no platform fee, no annual contracts.

Estimate

Build your plan

1 account
10k / month
10k50k100k200k

1 × $10 block per account = $10 / account

Your monthly cost

$10/ month

$10 per 10,000 search terms / month, per Google Ads account.

  • Unlimited users on every account
  • One-click apply via official Google Ads API
  • MCC and direct accounts supported
  • Cancel anytime — billed monthly

Ready to see what's wasting your spend?

Connect your Google Ads account and we'll surface the irrelevant queries in your last 30 days.

Already invited? Sign in.

Use the Google account that has access to your Google Ads. Don't have an invite yet? Request one below.

Get started

Sign in with the Google account that has access to Google Ads.

Secure sign-in via OAuth 2.0

Talk to us

Questions, custom-account setup, or partnerships — drop a message and we'll reply within one business day.