The negative-keyword AI that explains every decision.
Every search term gets a verdict and a one-line reason you can share. Built for in-house teams, agencies, and freelancers running Google Ads across one account or many.
MCC
native — every client in one dashboard
1 click
from analysis to applied
1-line
reason on every verdict
Works with Google Ads
Features
Why in-house teams, agencies, and freelancers choose NegativeShield
Built for anyone tired of manually classifying search terms, whether that is one high-volume account or a whole portfolio of clients.
Accuracy your senior PPC specialist can trust
Every verdict comes with a one-sentence reason, so you can spot and override a wrong call instead of trusting a black box.
One dashboard for every client
Native MCC support. Switch between accounts as fast as switching tabs — no per-account logins.
Isolated context per client
Each client's business description, brand list and targets drive its own classifications. No cross-contamination between accounts.
One-click sync via the official Google Ads API
No CSV exports, no copy-paste, no scrapers. Approved negatives are live in seconds.
Real understanding
Not rules. Actual understanding of intent.
Keyword scripts match strings. NegativeShield reads each search term in the context of your business, so it catches junk a rule would miss and keeps terms a rule would wrongly cut.
- Judges intent, not just string matches
- A one-sentence reason for every verdict
- Learns your business context per client
How it works
How it works
From a fresh client account to live negatives — in three steps.
Connect your MCC (or a single account)
Sign in with the Google account that has access. Direct accounts and MCC hierarchies both work — add a new client account in a couple of minutes.
AI classifies each term against that client's context
Freebie hunters — no intent
ICP match — small B2B
Research stage — watch CPA
Every query is labelled relevant, junk, or questionable — with a short reason, judged against that specific client's business, not generic rules.
Approve and sync — negatives live in seconds
Review the verdicts, accept in bulk or override individual calls, and push negatives straight to Google Ads via the official API.
Compare
How NegativeShield compares
Feature for feature against the ways teams handle negatives today.
Swipe to compare all tools →
| Capability | Manual review | Google Ads scripts | Optmyzr | ChatGPT / Claude | NegativeShield |
|---|---|---|---|---|---|
| Explainable reason on every term | Partial | No | Partial | Partial | Yes |
| Native MCC / multi-account | Partial | Partial | Yes | No | Yes |
| One-click apply via official Google Ads API | No | Partial | Yes | No | Yes |
| Isolated per-client context | Partial | No | Partial | Partial | Yes |
| Setup effort per new client | High | High | Medium | High | Low |
Solutions
Built for how you run Google Ads
Whether you manage many client accounts or one high-volume account, NegativeShield fits your workflow.
Built for lean Google Ads teams
- MCC and direct Google Ads accounts
- Per-client context — no cross-contamination of classifications
- Official Google Ads API only — no scraping, no rate limits
- Your data never trains a public model
- GDPR-aware data handling
Pricing
Simple, usage-based pricing
Pay for what you actually classify. No seats, no platform fee, no annual contracts.
Estimate
Build your plan
1 × $10 block per account = $10 / account
Cheaper than reviewing it by hand
Manual search-term review runs about 4 hours per account every week. Across 10 accounts at a specialist's hourly rate that adds up to a serious monthly cost, and NegativeShield does the same classification for a fraction of it.
FAQ
Frequently asked questions
Will it block traffic I actually want?
Every verdict comes with a one-sentence reason, and nothing is pushed to Google Ads until you approve it. You can override any individual call before syncing, so a borderline term never gets blocked behind your back.
How do you handle different industries for different clients?
Each client account carries its own business description, brand list and targets. Terms are judged against that specific client's context — there's no cross-contamination between accounts.
Do you support MCCs and multiple accounts?
Yes. Sign in with the Google account that has MCC access and every client account shows up in one dashboard. Direct (non-MCC) accounts work too.
What happens to my data?
Your data is never used to train a public model. Negatives are applied through the official Google Ads API — no scraping, no third-party rate limits.
What if I have fewer than 5 accounts?
It still works. Pricing is usage-based with a $10/month minimum, so a single account is fine — you only pay for what you classify.
How is this different from Optmyzr?
NegativeShield is focused on one job — explainable negative-keyword classification across client accounts — with a reason on every verdict and one-click sync. See the comparison above.
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Use the Google account that has access to your Google Ads. Don't have access yet? Request a demo below.
Want to try it?
Write us a line — we'll respond within 12 hours and set up a demo on your accounts.