53,287
search terms analyzed
11,107
junk terms found
444 hrs
of manual review saved
32
Google Ads accounts
Works with Google Ads
What you get
One job, done properly
NegativeShield is not a broad PPC suite. It does search-term classification and one-click negative management better than anyone.
A verdict and a reason on every term
Each search term is marked relevant or irrelevant with a one-line, human-readable reason you can spot-check and defend to a client. No black box.
MCC-native, every client in one place
Sign in once. Every client account in your Google Ads manager account shows up in one dashboard, so you switch as fast as switching tabs.
Isolated context per client
Each client's business description, brand list, and targets drive its own classifications. No cross-contamination between accounts.
One-click apply via the official API
Approve the negatives you want and push them back to Google Ads as exclusion lists in seconds. No CSV exports, no copy-paste, no scripts.
Human in the loop by design
Nothing syncs until you approve it. Override any verdict, edit any negative, choose the match type. You stay in control.
Private by default
Official Google Ads API only. Your client data never trains a public model, and handling is GDPR-aware.
Explainable by design
See the reason before you exclude anything
Every verdict comes with a one-sentence reason: why this search term is junk, or why it should stay. You review the reasoning, not a score, so you can catch a wrong call and override it in one click.
That is the difference between trusting a tool and being able to explain it to a client who asks why you blocked a term.
How it works
How it works
From a fresh client account to live negatives — in three steps.
Connect your MCC (or a single account)
Sign in with the Google account that has access. Direct accounts and MCC hierarchies both work — add a new client account in a couple of minutes.
AI classifies each term against that client's context
Freebie hunters — no intent
ICP match — small B2B
Research stage — watch CPA
Every query is labelled relevant, junk, or questionable — with a short reason, judged against that specific client's business, not generic rules.
Approve and sync — negatives live in seconds
Review the verdicts, accept in bulk or override individual calls, and push negatives straight to Google Ads via the official API.
Product questions
Does NegativeShield apply negatives automatically?+
No. It classifies search terms and proposes negatives, but nothing is pushed to Google Ads until you approve it. You can override any verdict and edit any negative before it syncs.
Does it support agency manager accounts (MCC)?+
Yes. Sign in once and every client account under your Google Ads manager account appears in one dashboard, each with its own isolated business context.
How does it handle different industries?+
Each client account carries its own business description, brand terms, and targets. Those drive its classifications, so a term that is junk for one client can stay relevant for another.
What happens to my data?+
NegativeShield reads and writes only through the official Google Ads API. Your client search-term data is never used to train a public model, and handling is GDPR-aware.