53,287
search terms analyzed
11,107
junk terms found
444 hrs
of manual review saved
32
Google Ads accounts
The monthly grind that does not scale
Reviewing search terms by hand across a portfolio of clients is where agency time quietly disappears.
- 4 hours per account, every week, just to review search terms
- Budget leaking on job seekers, free-intent queries, competitors, and wrong-vertical traffic
- Every exclusion has to be defensible when a client asks why you blocked it
- Broad automation you cannot explain risks blocking traffic you actually want
Built for how agencies work
One dashboard for every client
Sign in once. Every account in your manager account (MCC) shows up together, so you switch clients as fast as switching tabs.
Isolated context per client
Each client's business, brands, and targets drive its own classifications. A term that is junk for one client stays relevant for another.
Client-ready reasons
Every verdict carries a one-line reason you can drop straight into a client report or QBR. No black-box excuses.
One-click apply via official API
Approve negatives and push them back as exclusion lists in seconds. No CSV exports, no copy-paste between tabs.
Scale without headcount
Add clients without adding the manual review hours. Senior time goes to strategy, not to reading search-term reports.
You stay in control
Nothing syncs until you approve it. Override any verdict, edit any negative, pick the match type.
Questions
Do you support agency manager accounts (MCC)?+
Yes. Sign in once and every client account under your manager account appears in one dashboard, each with its own isolated business context.
How do I explain an exclusion to a client?+
Every verdict has a one-line, human-readable reason. You can show the client exactly why a term was flagged, and override it if you disagree.
How is pricing structured for many accounts?+
Usage-based: $10 per 10,000 search terms per account per month, with a $10 minimum. No per-seat or platform fees, so adding clients does not add fixed cost.
Can we keep our existing PPC suite?+
Yes. Many agencies run NegativeShield alongside a broader suite just for explainable search-term clean-up. It does one job well rather than replacing your whole stack.